Policy change for Google +

TechCrunch reports that Google + will now be available to anyone eligible for an account – anyone 13 and over. Google has added some new features which are age dependent. It reminds teens when they are posting to “public” and automatically removes them from a video hangout when an adult enters. This sounds like a nice feature but it would also limit tool value in an educational setting. Google could certainly modify this feature if Google + was used as part of Apps for Education.

We have created Google + tutorials for educators.

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New publishing model?

The promise of low price ($15) multimedia textbooks may seem right around the corner, but I wonder. My wife and I have been participants in the industry for 5 editions (Integrating Technology for Meaningful Learning). We have split from Cengage over what the book of the future might look like. We have been working for a couple of years on a concept that would drastically downsize the “book” book into a Primer and move content best provided on the web to the web. Seemed like a great idea to us – what sense does it make to argue that teachers should engage their students with technology from a book?

Here was a major concern. A good proportion of the online content was intended to be tutorials, project examples, etc. With so many great online tools available, why not generate tutorials for the tools and then encourage the future teachers to work with these tools. Locating such examples and tutorials online already is pretty easy. Why not offer something more and organize similar content and tie it together with a rationale and related issues teachers need to consider? It appears that one of the major issues is permissions. We expected the publisher to take care of this. How could we? It is not that companies producing the tools we describe would be concerned. You write about and explain how to use the products you want to convince teachers to use. Free promotion. You complain about things in blog posts. The issue is really the time to access the necessary parties. Lawyer time is expensive and the margin on what has long been a successful book in a small market is not enough.

We may still do the Primer – we wrote that material so we know the text is ours. We may offer the online material to any interested educator as a non-commercial resource like all of the other free online stuff. However, a “text” book full of text and a few images is certainly not what the Apple folks offered as a demo. For that, you need a large and expensive group generating the content or you have the lawyers to worry about the permissions.

Many who assume the Apple announcement is a dream for self-publishers and small publishing companies may think my reaction, while based on experience with a major publishing company, is unique or extreme. I quote a very similar description from another experienced writer below.

 But it is important to realise one thing: if you are going to make a textbook look pretty you need pictures and where are they going to come from? Take it from me, using a picture in a textbook is a big copyright deal and a big pain in the neck. How would a self-publisher organise the permissions? It really takes a big chunk out of the transaction efficiency Apple is providing. The publishers know that this alone will protect them from that competition unless, of course, an easy to access repository becomes available (and it may already be except I don’t know about it).

My concern is the bar for embedded video, interactive multimedia games and tasks, music, etc. will actually be too costly for most companies at the $15 price point. Note that Apple is not taking the risk here – they fund a couple of demo projects, but the publishing companies must meet this price point, pay for the embedded media, and give Apple a generous cut. Apple was able to position the music industry in a similar situation and they participated. I do see the price is creeping up to $1.29 now. Amazon provides a worthy counter weight, but new tunes are no longer 99 cents.

I think the $15 price point is great. It makes some sense that the cost should go down because the closed environment of the iPad means you cannot pass your $15 book on. Still I would think this would translate to about  $45 if I understand the resale frequency of college textbooks. There are few $45 textbooks now on the market and these books are the target because of lack of “informative” multimedia. If the $15 book of the type displayed works, it will have to be on volume and this will mean few publishers will remain. Companies such as Pearson are betting big and getting in early just like they did with standardized tests. Perhaps this is a stock recommendation – your call.

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Lecture?

Classes begin again on Monday. Wednesday I lecture to 200 students. We teach many of these large courses. Providing instruction to large numbers of students who are required to take our “service” courses is expected of our department and there is no practical way to handle this demand without meeting in large groups. What is under dispute, if I understand the “new” critics, is what should happen when these large numbers of students meet.

First, there have been variations on what is described as “flipping the classroom”. This may mean different things to different people, but I take it to mean that students should first encounter “information” before coming to class (read the book, watch an online video) and then spend class time “discussing” what they have learned (or not) with the instructor. There are certainly many sources for “recorded” lectures with many institutions offering their lecture content online and many ways for any of us to record and post content.

A recent and it would appear related ripple swept through the online circles many of us are part of because of an NPR spot based on the method of a Harvard physics instructor (Eric Mazur). The concern in this case seems to be that physics students have focused on the procedural methods to solve required problems but have not developed conceptual understanding. Mazur proposes that small groups of students within a large class discuss challenging questions and then report. Again, learn the basics outside of the lecture hall and use the FTF time to discuss under instructor supervision and direction.

I have commented on this general issue previously. Somewhere else in my posts I indicate that the lecture method has long been questioned, indicating that Fred Keller in 1968 authored a paper titled “Goodbye teacher” again arguing that the lecture was not effective. Keller’s argument was somewhat different suggesting that the lecture was unresponsive to individual needs proposing that “mastery” quizzes, reading material, and tutors provided a more adaptive approach.

I have been trying to think through what I think the underlying mechanisms and problems involved in this discussion might be. I think there may be several. The first issue may be that not enough time is not committed to learning. By expecting students to work with online lecture content outside of class time AND then spend class time processing content, the time devoted to learning is increased.

The concern that the presentation of content does not encourage “deep understanding” seems different. Posing challenging questions can certainly be part of any presentation so the key addition in the Mazur method would seem to be the small group discussion. Somehow, this approach assumes that background knowledge is acquired without presentation or at least with far less time devoted to presentation (I suppose from the textbook) and the time previously allocated for explanation or the presentation of unique information is better spent by engaging students in discussion.

There are many issues to parse here and perhaps different ways to respond if the key issues and benefits can be identified. I wonder if the content area matters. I would bet the “concept density” among classes varies greatly with, for example, physics introducing far fewer concepts than say Intro psych, but introducing concepts that may be more difficult for students. I would have predicted that the procedural skills (problem solving) involved in what I thought happened in physics classes was the most difficult challenge for students. Perhaps when the time required to describe concepts is brief but the abstractness of the concepts difficult to penetrate, discussion or some form of grappling with the “big ideas” would be a more productive use of time. When the number of concepts is large, but based in conceptual models that can be easily interpreted, then class time might best be spent presenting these concepts with basic explanations.

I also wonder about the motivational issue. For example, would it be even more efficient to provide students conceptual challenges to discuss before or after more traditional classes. Do students need to have the instructor in the same room to engage in group discussion? What has happened to the concept of students organizing “study groups”? Is it possible that requiring discussion during class time is a way to assure that discussion happens?

BTW – our Intro Psych classes do set aside time for “discussion”. In our Intro classes, we lecture twice a week and students meet in smaller groups with a graduate student group leader once a week. This seems a compromise approach that has been in place for generations and seems reasonable if my interpretation of the content area I address as expecting that students deal with a large number of relatively easy to comprehend concepts is accurate.

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Annual Report – 2011

I thought some who have viewed our content may find the following of interest. You may have noticed that we place Google ads on our content (each page of the blogs and the “index” pages of our long format content). Aside from generating a little revenue (far less than the cost of purchasing the server services we use), the ads provide some data (Google analytics). The first figure shows the total number of ad displays (not page views as indicated because not all pages contain an ad) and the number of times an ad was clicked (this is what generates the revenue). If you have ever wondered what the ratio of ad views to clicks might be, this gives you an idea.

 

The following image offers some information regarding the relative popularity of different resources (webportal and techintegration are the long form resources. Blurts, blog, apps, & curmudgeonspeaks are the blogs. The two table summaries do not match because views of individual blog posts do not show up in the second table, but are included in the total (first chart)

 

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