A Swing Back Toward Expertise

Newsweek (Revenge of the Experts) offers a recent article contending that entrepreneurs are funding web ventures that offer a role for expertise. The logic appears to be that ad revenue drives web development and ads associated with an expert perspective are likely to be worth more because such sites will attract more attention. For example, Mahalo organizes resources that have been evaluated before inclusion. Mahalo reminds me of the original Directory sites that first offered a way to locate web resources.

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