Many, including those in the education sector who take advantage of free services, have benefited from the many free Web 2.0 resources that are available at no cost. Some analysts are now predicting that a major funding source for such ventures, advertising, may be reaching a saturation point. As more and more ventures are launched, the array of services may reach the point at which very few generate enough funding to keep going. Consumers may follow new developments leaving existing services without the attention to generate necessary revenue.
The options at present appear to be advertising or creating a service that will be purchased by Google/Yahoo/Microsoft. Perhaps 2008 will surface a new option.
