Wired Magazine claims that our use of the Internet is maturing. The article uses the analogy of the car. When cars were new, people went for a drive to go for a drive. As the car became more familiar, it became more of a tool we use to solve transportation problems. The data source cited in this article is a sample of search terms. For example, in 1997 20% of search terms were sex related. Now, sexual topics are the target of about 5% of searches.
