CNN carried several interesting spots this evening (with a full analysis later tonight) concerning “killer” political ads (ads intended to smear an opponent). One of the spots featured an ad creator who explained how ads can confuse/misrepresent the facts, use images to disrespect an opponent, etc.
This would seem a great opportunity for a media literacy lesson. Record some ads and determine which of these techniques are used.
One technique involved the use of close-ups to portray individuals in a more unflattering way. See images below. Which represents Mark in an unflattering way? (I am not asking for comments)
Alex Iskold has added an interesting post to the Read/WriteWeb blog. The comments concern the motivation of bloggers, the concept of the long tail (Chris Anderson), and whether those in the long tail will continue to be motivated to contribute.
The “long tail” is the concept that while a few resources (books, blogs, songs) get a great deal of attention the total attention to the many resources in the long tail (the resources receiving much less attention) will be greater. Companies such as Amazon have thrived on the long tail (your brick and morter bookstore will have the best sellers, but you can find anything at Amazon).
Iskold proposes that the value of the long tail makes sense from the position of those offering access (e.g., Amazon), but perhaps not from the position of those “selling” only a few books or songs. He applies this analysis to the blogosphere and speculates that less frequently visited bloggers will become discouraged. Part of the analysis explains why he feels some bloggers receive so much attention and some of the analysis is devoted to his long term concerns.
The title of his post (No money in the long tail) may reflect a flaw in his analysis. Those with specific foci who receive limited attention are probably not expecting to monetize their blogs. Of course, without these many focused and low volume sites the companies that are supported by blogging (the aggregators, search services, and hosts) would suffer.
The Iskold post offers some interesting comments on blogging and the post links to some additional interesting material on individual motives for blogging. I am thinking this is less of an issue for those who blog on educational topics than for those emphasizing other areas. Some of the most prominent educational bloggers monetize their commitment to blogging by attracting attention resulting in speaking and consultation fees. These individuals are likely to continue their frequent posts and “no payment writing” as long as their services continue to be in demand. Other bloggers might be motivated by an immediate context for their blog (e.g., their class) and be less concerned that a more general audience make use of the resources they provide.
Finally, there are personal professional (or other) motives for blogging. I use this blog partly as a way to keep track of useful ideas and resources I encounter. It does take some additional effort to write a more publicly presentable version of this information, but the total effort expended is not motivated by whether or not anyone else reads the material. Hence, I can tolerate a lower readership because the size of my audience is not the sole reason for taking the time to blog.
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