I think Trump is using an approach something similar to what he did during his campaign. He would try out different things with a live crowd to see what worked and that would become a mantra (e.g., lock her up) or approach. As President, he has now tried ignoring the facts (removal of content from government web sites) and according to Conway using alternate facts. Time for another strategy.
I admire problem-solving, but I prefer experimentation be applied in a more ethical way.