Justice Department suit may impact you

Let me start with this. You and I are partly responsible for this situation. We spend our time searching and on other social media services and do so without sending money to the companies providing these services. We do have alternatives, but continue using the services we use because they are better than the alternatives and we have access to the best for free. There are clearly practices I find reprehensible we must endure to receive these services, but my point is we have enabled this treatment and exposure is under our control.

Recently, I distributed access to and provided comments on the House Majority report summarizing Competition in Digital Markets outlining disturbing practices by Apple, Amazon, Facebook, and Google. Analysis of this report predicted that Google would be the first to face Antitrust examination. I suggested that I thought Facebook was a greater threat. It turned out those focused on Google were correct. Today, the Justice Department filed an antitrust suit against Google.

The target of this suit is again not in the area I find most offensive (the difficulty differentiating search results and ads) which is a form of self-dealing. The suit claims Google engages in anticompetitive practices in search and search advertizing and points to Google search being the default option on Safari. I own and spend my tech time on mostly Apple products – desktop, laptop, tablet, phone, watch – and I can say I use Safari on none of these devices. This seems such a minor area to make your initial focus.

My Google-related concerns – 1) as mentioned the mix of search results and ads, and 2) the abandoning of search results based primarily on quality (page rank) to add personal preferences resulting in confirmation bias.

Is this relevant for educators? I don’t think at this point, but severe consequences could eventually impact the free productivity apps that are so heavily used in schools. Ads are not part of Google classroom, docs, etc., but the funds necessary to provide these services must come from somewhere.

Concrete suggestions? Make the effort to diversify your search behavior. It is easy to do and you can always make specific searches in Google search if you think you are missing something. I use the Brave browser, but all browsers let you set options.

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Reading wars

I used to be very interested in how kids learned to read and followed the research and the controversies associated with the teaching of reading. As an area of cognitive psychology and now brain science, reading is very interesting. It is a complex skill I think we still struggle to explain. It comes so easily to some kids and is a life-long struggle for others. Because so many other skills or at least the learning of these skills depend on reading, it is an area that has long been heavily emphasized. I think it still remains a puzzle and I am convinced that the notion that the brain was not designed for reading and must be rewired makes some sense (see books by MaryAnn Wolf).

I have decided over the years that I am less interested in the early stages of reading and more in learning from reading and studying written content. To me, reading becomes an area similar to other examples of expertise (research on chess masters, solving physics problems, medical diagnosis) involving how experts do. These skill areas involve a transition of sorts in cognitive behaviors. Experts don’t “figure stuff out” at a higher level. They pattern recognize based on experience. I think good readers get to this stage relatively quickly and instructional issues such as how much time should be devoted to phonics skills as part of reading instruction no longer apply. Consider that as an adult reader you may or not sound out words and even if you try a more important issue is understanding the meaning of unfamiliar words which you likely attempt based on context. Once understood, words are simply recognized and access to meaning is based in past experience.

This is the thing about expertise – what gets you there isn’t necessarily what you use when you arrive. I think basic skills are necessary to help you accumulate experience and the accumulation of experience requires success to assure motivation. Hence, learning phonics so you can read on your own makes sense. I also wonder with technology if the automatic pronunciation and access to meaning technology could offer might one day substitute for the skills that now are necessary to enable development.

Anyway, I am not claiming what I have just described meets the current thinking on what reading is, but it is my semi-educated perspective.

I started thinking about the continuing battle over how best to teach reading after reading a recent article that reviews the decades-long controversy over reading instruction and just what it is that needs to be learned. I admit this article explains things in a little different way than I do and my personal interpretation may be dated. Anyway – for those who focus on reading instruction or have an interest in the early stages of learning to read, take a look at At a loss for words.

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There is more here

I appreciate anyone making the effort to read what I write. Obviously, my blogs tend to focus on educational issues that overlap with the use of technology. As I examine the frequency with which my content is viewed, I have noticed that a couple of sources are often ignored. These sources were developed to accompany the books I have written, but the material does not require the purchase of these two books and include tutorials and comments on instructional issues.

Integrating technology for meaningful learning is the title of the textbook for the “technology for teachers course” my wife and I began writing in 1995. The book was first published with Houghton-Mifflin and as this company got out of the college textbook market it eventually ended up with Cengage. As I approached retirement, we attempted to convince Cengage to move to a different model for the book. Instead of a traditional book, I proposed the publication of what I described as a Primer to be sold for $29 (the textbook was sold for $140) and online resources. My goals were complex, but mostly concerned the cost of textbooks, the delay in the updating of textbook content over the 3 year run of an edition, and the way an author waited over this time period before being given the go-ahead to work on the next edition. Anyway, after exploring for some time with the company, we both gave up and because I wanted to pursue this approach we were granted our copyright back (both the author and the publisher share the copyright for a traditional textbook). The Primer has since been available through Amazon ($9) and the associated content online at no cost (see the link above).

Designing instruction using layering services is my other commercial product. This Kindle book is focused on the multiple online services that allow educators to add their own annotations, questions, links, and other components to existing online web content and videos to then be made available to learners. These copyright legal services allow what I describe as the development of educational content from online information. Again, I have approached this project as a combination of a Primer and online material. The online material is available at no cost to anyone (see the link above) and the Primer is $3.

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Bring the election of 2020 to your classroom

While we certainly live in a politically contentious time, election season offers many opportunities for classrooms. PBS offers a collection of election resources and has a media challenge focused on the election of 2020. The challenge involves students creating media (audio and video) focused on topics likely to be relevant to the election process. This page offers the various resources a teacher would need to participate (materials toolbox).

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The unique message in this Fall’s changing colors

The color changes of fall foliage offers opportunities for learning and instruction. Most lessons consider the mechanisms responsible for the color change in leaves. This fall has been especially spectacular, but the underlying processes leading to the unusual display may signal a climate warning. This explanation from CNN explains how drought influences changes in the color changes of Fall.

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Resources from Buffalo Toronto Public Media

The Buffalo Toronto Public Media site offers educational content based on PBS/NPR resources. The resources include both media and lesson plans and are organized by content area and grade level.

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