Issues with the Brave Browser

I have used the Brave Browser for several years and I am a supporter because Brave offers solutions for both personal privacy and compensation to content creators. Brave is based on chromium and can use most of the extensions developed for Chrome. I want Brave to succeed and I think I have identified several interrelated issues Brave needs to address.

First, Brave blocks traditional ads that collect personal information and provides ads based on user identified categories. As a content creator, you have to opt your site into the service so that those who use Brave will be able to compensate you through the ad revenue that is generated. Too few individuals have done this.

I use Brave for several hours a day on average and I can tell within Brave the proportion of time I have spent on Brave enabled sites. The proportion of time determines how much of the money I allocate goes to that site. I end up paying the greatest proportion of my contribution to myself. This was not my intent, but I do spend a lot of time working on my blogs so things work out this way. Why are the other bloggers I visit not enrolled? It is not a big deal. Brave ends up blocking the ads they may intend and not showing Brave ads in compensation. I apologize, but I can only say I tried.

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The Brave system of showing ads I would find useful and might explore simply does not work. The following list shows the ads I was shown yesterday. Despite the categories I told Brave I would find interesting, nearly all of the ads I see are for crypto services ad the ads are not appropriate to the categories to which they have been assigned.. Insurify has nothing to do with education. These ads are a waste to me. The companies paying to have these ads shown receive no benefit. For the revenue model Brave has implemented, if this is the experience of most users, there will be very few click-throughs and the revenue model will fail. Brave needs to attract more advertisers if no other options are suited to the categories users can select.

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