As a nongamer, I am trying to learn about eSports programs associated with K12 schools and colleges. Aside from reading which is my traditional way of learning something new, I have the following suggestion for others in my situation. If you have no idea how popular eSports programs in educational institutions are, do a search to see if your college or high school has an esports program. You might be surprised.
I worked at the University of North Dakota and I retired only a few years ago. I had no idea there was an esports program.
University of North Dakota esports