Make use of Brave support for creators

I have been an advocate for the Brave browser and ecosystem for some time. The developers of Brave have created a browser that prevents the collection of personal information AND supports content creators through ads that don’t leverage the personal information of users. It is easy enough to block ads, but this ignores the responsibility to compensate content creators who assume the ads the allow associated with their content will be viewed.

Brave does not automatically compensate content creators through the display of the ads it displays, but requires users to both opt in to view these ads and to share compensation with content creators. If you don’t want to view ads, you can agree to fund creators through micropayments when you view creators who have agreed to an arrangement with Brave. This is done through the use of BAT – a cryptocurrency you purchase. I invested $50 in BAT some months ago and I now have more money in BAT than I invested. I don’t understand or bother to investigate how the value of BAT is determined, but the value of what I invested has increased at a faster rate than I have designated for compensation.

If you agree to see ads, you can also earn BAT. So, you don’t have to actually put money into the Brave system, but you can earn BAT and then use these “funds” to compensate content creators.

However, this article notes that only 12% of Brave users have taken the steps necessary to compensate users. So, these users are blocking ads that appear on sites, but not bothering to take simple steps necessary to replace whatever the revenue to content creators was with the resources Brave makes available.

Here are the action necessary. Again, even if you don’t put money into Brave, you should at least make the effort to replace the revenue lost by blocking ads.

The red triangle that appears at the top of the Brave browser window provides access to the sliders allowing ads to be shown and allows revenue generated to be shared with content creators.

The settings accessed from the auto-contribute “view details” of the autocontribute section provide information about your ads viewed and allow you to set your monthly contribution to be divided among authorized sites in proportion to the time you have spent on those sites.