You may have noted that Google intends to update the Chrome browser in a way that prevents ad blocking add ons. Google is largely ad driven so this business decision is understandable. Google and perhaps FireFox propose to offer premium levels as an alternative revenue generating opportunity – pay for play. This offers income for the companies providing the browsers, but blocks revenue for companies and individuals providing the content and services.
I like the Brave model (when fully implemented) better. All parties concerned share in costs and benefits.