Deal on “Layering for Learning”

I am starting a “count down deal” on Layering for Learning starting on Mar 3. The Kindle book will initially be available for $1. Going lower would be counterproductive as authors are charged a fee for “serving” the book to the reader. The promotion is intended to interest those who teach college “technology for teachers” courses or perhaps professional development. Of course, the deal is available to anyone.

The issue I have dealt with in moving from a big commercial publishing company to selling a book on Amazon is the marketing provided by the big companies. Big textbook companies have representatives that visit individual campuses and visit individual professors. They give away free copies to professors and explain the benefits of the books. Professors seldom venture off on their own (in my experience) to locate a suitable textbook. I guess we are lazy in that way. One of the challenges in my efforts to compete with my previous self is how to deal with this issue. I would like to get beyond selling books to interested individuals to mass adoptions. This is not about greed (perhaps a little bit), but this is about who the book was written for. A book for the early adopter would ideally take a different approach from a book for preservice or in-service teachers best served by a different writing style.

Anyway – this is my attempt to compete with the door to door book reps.