I like the idea of keeping competition going even when there is a large lead for one online service. DuckDuckGo continues as an alternative to Google. DuckDuckGo advertises its advantage as privacy and I read that the number of searches using this alternative has doubled since concerns with the collection of search data have surfaced. I found that switching to DuckDuckGo within Safari was easy as it was one of the options provided. Chrome lists alternatives to Google, but not DDG. I added DDG as the default search tool within Safari so I search using different tools when I use different browsers. Why not?