One of the challenges of self-publishing a higher ed textbook is not having the company reps visiting and going from office to office promoting your book. Our textbook appears to be mainly purchased by individuals who are likely educational professionals when the book is intended for use as a classroom resource. We can tell that this is the case from the pattern of purchases. Purchases do not bunch at the beginning of what would be the beginning of a semester. We appreciate the interest of every reader, but we also think writing for professionals is a little different from creating a resource for group use.
We have decided to try one of Amazon’s marketing strategies to get our book in the hands of educators during the time period when they might be considering textbooks for the Fall. This is a strategy intended as a substitute for the book company rep.
The “countdown” strategy:
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