Zite advertised itself as a “free, personalized (and intelligent!) magazine that understands what you like and gets smarter as you use it.” It was my preferred source for news on the topics I follow. I liked the idea of expanding my perspective by reviewing recommendations without the bias imposed by following individuals who see the world as I do (I did not attempt to make Zite grow smarter).
Now, Zite has been absorbed by FlipBoard. I guess this is the way of the digital world, but I think it is a shame.