Apple and the cloud

Has Apple faded or should we assume a new “wow” product is soon to be revealed?

We all likely have our opinions on this question. For me, I have nearly all the gadgets I can handle. Glasses that function as an interface or a watch that does whatever is not of great interest.

What I wish Apple would develop is a more productive cloud strategy. It is cool I can synch my multiple iTunes accounts, but this is fun and not a productivity issue. As proprietary as Apple tends to be, it is strange that the company does such a poor job of leveraging the cloud. This is an area in which I see actual productivity benefits (written from my Chromebook Pixel).

Here is a similar and more detailed analysis from TechCrunch,

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