Why $329?

So Apple has a smaller iPad. The price is $329. This is what was predicted and this turned out to be the price. The question is why offer a product that is fairly close in price to the full size iPad and substantially different from other devices that offer a small form factor (the Nexus 7). I happen to like the Nexus 7 and see it as a quality device at a cost of $200.

Apple’s Phil Schiller offers an explanation.

This should be the Apple mantra say in the spirit of “do no evil”:

a premium product worth paying for

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