{"id":835,"date":"2006-08-11T09:42:26","date_gmt":"2006-08-11T14:42:26","guid":{"rendered":"http:\/\/studytools.psych.und.nodak.edu\/wordpress\/?p=835"},"modified":"2006-08-11T16:26:30","modified_gmt":"2006-08-11T21:26:30","slug":"google-ad","status":"publish","type":"post","link":"https:\/\/learningaloud.com\/blog\/2006\/08\/11\/google-ad\/","title":{"rendered":"Content-Based Ads?"},"content":{"rendered":"

My wife and daughter are in Europe and are soon to take several flights that will eventually get them home. We have been following the latest terrorist threat very closely.<\/p>\n

I noticed something while reading the latest news (see below). Note the ad that accompanies (probably automatically) this story from CNN – Oil of Olay. The ads were generated by Yahoo (Advertiser links are provided by Yahoo! Search Marketing through its Content Match product.) and this is a great example of context “sensitivity”.<\/p>\n

\"googlead\"<\/p>\n

As you might expect, I am monitoring Cindy’s journey home. Here is her most recent email:<\/p>\n

We are in the Budapest airport and I picked up a free wireless. We had no trouble checking in and I am able to take my computer and camera on the plane. Kim had pop in her backpack and they didn’t even make her throw it away. Our plane was to have taken off at 8 and it looks like it won’t go until 9:15. So far it has not been a problem but this is a small airline. I was very impressed by how quickly they got all of us processed.<\/p>\n

Not sure whether this is good news or not.<\/p>\n

<\/div>\n

<\/path><\/svg><\/i> \"Loading\"<\/p>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

My wife and daughter are in Europe and are soon to take several flights that will eventually get them home. We have been following the latest terrorist threat very closely. I noticed something while reading the latest news (see below). Note the ad that accompanies (probably automatically) this story from CNN – Oil of Olay. … Continue reading Content-Based Ads?<\/span><\/a><\/p>\n

<\/div>\n

<\/path><\/svg><\/i> \"Loading\"<\/p>\n

<\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-835","post","type-post","status-publish","format-standard","hentry","category-general"],"a3_pvc":{"activated":true,"total_views":18,"today_views":0},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p1zo8Q-dt","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/learningaloud.com\/blog\/wp-json\/wp\/v2\/posts\/835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/learningaloud.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/learningaloud.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/learningaloud.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/learningaloud.com\/blog\/wp-json\/wp\/v2\/comments?post=835"}],"version-history":[{"count":0,"href":"https:\/\/learningaloud.com\/blog\/wp-json\/wp\/v2\/posts\/835\/revisions"}],"wp:attachment":[{"href":"https:\/\/learningaloud.com\/blog\/wp-json\/wp\/v2\/media?parent=835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/learningaloud.com\/blog\/wp-json\/wp\/v2\/categories?post=835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/learningaloud.com\/blog\/wp-json\/wp\/v2\/tags?post=835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}